In March 2023, Bobby Trendz joined Aunt Jackie's Curls and Coils team as Director of Special Projects and Organic Social Media. In this role, Bobby founded and produced the popular talk series "Rooted Conversations" in partnership with Soho House. The company has hosted two successful "rooted moments" at Dumbo House and Soho House New York. Bobby has also worked alongside VP Monique Salas, fostering partnerships with Black and AAPI designers Sami Miro Vintage and Bach Mai during New York Fashion Week ss24. The company received a press write-up in Essence Magazine in September of 2023, highlighting its commitment to amplifying diversity and inclusion on the runway.

“We are beyond thrilled to debut Aunt Jackie’s Curls and Coils at NYFW in collaboration with designers Bach Mai and Sami Miró,” said Monique Salas, Vice President of Brand + Marketing at Aunt Jackie’s in a news release. “This momentous occasion not only represents a significant step for our brand but also symbolizes our commitment to amplifying diversity, inclusion, and Black-owned + AAPI-owned businesses. We chose these partners with intentionality due to the inclusivity and representation they display through their brand ethos and on the runway.”

Here is the publication link: Bobby Trendz AJ Feature