PROJECTS
ART OF DESIGN - IMPACT
āNYFW EDITIONā
Bobby Trendz, Producer, Host
The second phase of the AoD IMPACT SERIES launched during #NYFW at The Malin in SoHo, New York. I was thrilled to have my friend and brother, designer and creative director @chazajordan, join the conversation as we delved into the intricacies of building a fashion brand. Chaz shared many valuable insights to encourage and inspire all who attended.
Photographed by Jon Lynn
ART OF DESIGN, VOL. IV
āLOS ANGELESā
Bobby Trendz, Producer, Host
The second phase of the AoD expansion took place in Los Angeles in partnership with The Gathering Spot (@lagathers). We enjoyed conversing with talented creative entrepreneurs @dennayafamous, @claudekameni, and @donyetaylor, exploring the intersection of black culture and artistic expression in LA. Additionally, we introduced a new segment called āArtist Showcase,ā which highlighted the work of independent artist @terrythedon.
Photographed by Peach West Photography
AUNT JACKIEāS CURLS AND COILS āBRAID + TWISTā COLLECTION
Bobby Trendz, Creative Director
Bobby Trendz worked in close association with Monique Salas, the Vice President of Aunt Jackieās, and Gladimir Gelin of NY MADE to curate a compelling brand story for Aunt Jackieās latest collection, āBraid and Twist.ā Bobby's visionary concept and creative expertise led to the creation of an innovative brand campaign that effectively resonates with its target audience. Together, they meticulously crafted an awe-inspiring visual story that captures the product's essence and elevates the brand's narrative.
ART OF DESIGN, Vol. III
āDEAR CHICAGOā
Bobby Trendz, Producer, Host
The first phase of AoD expansion began in Chicago, where Bobby Trendz shares many synergies in art, architecture, and fashion. We had the pleasure of welcoming Chicago natives and designers @monsieurblanc and @ron_louis and Chicago-based artist @lindsaybriadams to the AoD platform. During our conversation, we explored what it means to these dynamic artists to be from and in Chicago and how the city has inspired and shaped their creative process.
Photographed by Olivia Wolf
SHELBY 5
Bobby Trendz, Creative Director, Wardrobe
Bobby Trendz collaborated with SAKS to provide wardrobe styling and creative direction for The SHELBY 5 album cover photoshoot in Detroit, Michigan. Our goal for this project was to blend classic and modern styles, drawing inspiration from Maximilian Davis, a young designer and creative director of FERRAGAMO, who has British and Caribbean roots like our Chief Creative, Bobby Trendz. To pay homage to this designer, we curated pieces from his Spring/Summer 2023 collection, "A NEW DAWNā.
ART OF DESIGN, Vol. II
Bobby Trendz, Producer, Host
ART OF DESIGN, Vol.II, in partnership with Soho House, recognized that Emerging designers are a vital part of the industry, with those falling under this umbrella often deemed to be at the height of innovation, producing collections that transcend fashion norms and are sometimes considered ahead of their time. Devonte McIntosh, Creative Designer of "āSoif De Luxe,ā and Symone Currie, Designer of āMetalxWireā joined Bobby Trendz and THE AOD to explore their journey, intentions, and creative processes.
Photographed by Aqut Photography
Aunt Jackieās Curls and Coils āROOTED Conversationsā, Vol.II
Bobby Trendz, Creative Director, Producer
ROOTED CONVERSATIONS is a talk series hosted by Aunt Jackie's Curls and Coils and produced by Bobby Trendz. In this series, influential black and brown women such as Maya Elena Allen, Beauty Editor at Large (The Cut Magazine), Nerisha Penrose, Beauty Commerce Editor (Elle), Elle Smith, American Model and Journalist, and Kiana Brooks discuss how to embrace the "soft girl era" with values that resonate with the brand. The conversation is intimate and dynamic, providing valuable insights and perspectives on the topic.
Photographed by Antonio Griffith (aagdolla)
AUNT JACKIEāS CURLS AND COILS āFALL CAMPAIGN
SHOOTā
Bobby Trendz, Creative Director
Photographer: Gladimir Allen
Hair/MUA: Boujiezee
Aunt Jackieās āROOTED Conversations,ā Vol. I
Bobby Trendz, Creative Director, Producer
"ROOTED CONVERSATIONS" is an engaging talk series hosted by Aunt Jackie's Curls and Coils and produced by Bobby Trendz. The series features influential black and brown women, including Nailah Flake, Lindsey Brittain Collins, Octavia Figueroa, and Morgan White, who share their personal stories of success and discuss how they have relied on values that align with the brand to navigate their career paths.
Photographed by Antonio Griffith (aagdolla)
ART OF DESIGN, Vol. I
Bobby Trendz, Producer, Host
"The "Art of Design" conversation series, in partnership with Soho House, featured an innovative panel in its first volume. The panel included interior designers Ron David and Alvin Wayne, and architect practitioner Jimmie Drummond of Drummond Projects. These creative entrepreneurs shared their career journeys, creative processes, special projects, and the stories behind their designs.
Photography by Antonio Griffith (aagdolla)
SHELBY 5
Bobby Trendz, Creative Director, Wardrobe
Partnered with Saks Fifth Avenue to provide a curated wardrobe and creative direction for Shelby 5 video production and relaunch campaign photoshoot in Detroit, MI.
Wardrobe: SAKS FIFTH AVENUE
Stylist: Bobby Trendz
Photographer: Drew Vandenberg
Retouch: MUTE Photography
Videographer: Amber Curran
STANLEY BROWN
Bobby Trendz, Creative Director, Wardrobe
Curated Wardrobe and partnered with Monroe Media on Creative Direction for Grammy nominee and CEO of Timeless Music Group, Stanley Brown's new single cover.
Wardrobe: CELINE
Photographer: J Monroe
Videographer: Q.TAYLOR
Creative Director: Justin JT Tomlinson assisted by BT
YERO SKIN CAMPAIGN
Bobby Trendz, Creative Director, Campaign Director
Yero Skin, a new skincare brand, hired our team for a curated launch campaign, website design, social media marketing, and brand strategy.
Photographed by Shola Bashorun (aqut photography)
Lindsey Brittain
Bobby Trendz, Creative Director
For Lindsey Brittain, a New York-based artist, we provided brand strategy and curated commercial and branded content for website and social media marketing.
Photographed by Antonio Griffith (aagdolla)
RON DAVID STUDIO
MENāS CAMPAIGN
Bobby Trendz, Creative Director, Wardrobe
Led the successful men's launch for Ron David Studio with expert curation and strategic planning, generating buzz and excitement among customers and industry insiders.
Photographed by Abdullah Shazhad (Lyfeinfocus)
